New Client
Bay Street Lending — Meta Ad Content
3 Meta ad variants for SBA & business lending lead generation
Client Overview
| Business | Financial capital marketplace for SMEs |
| Value Prop | One application. 50+ lenders. 2-3 real options with clear terms. Funded in 24 hours. |
| Products | SBA Loans, Working Capital, Equipment Financing, Invoice Factoring, PO Financing, Lines of Credit, Bridge Loans |
| Target | Small & mid-sized business owners needing capital ($50K-$5M+) |
| Founders | Richard Billi & Carmine Bruno (Managing Partners) |
| Location | New York |
| Domain | baystreetlending.com |
| Meta Account | act_937199430697174 |
Variant 1 — Speed & Simplicity
Primary Text
One application. 50+ lenders competing for your business. No runaround, no hidden terms — just 2-3 real options with clear numbers.
Whether you need working capital, equipment financing, or an SBA loan, Bay Street Lending matches you with the right lender in as little as 24 hours.
Wall Street expertise. Main Street service.
Whether you need working capital, equipment financing, or an SBA loan, Bay Street Lending matches you with the right lender in as little as 24 hours.
Wall Street expertise. Main Street service.
Headline (40 chars)
Funded in 24 Hours. One Application.
Description
50+ lenders. Real terms. No runaround.
A/B Headline: "Stop Shopping for Loans. Let Them Compete."
A/B Headline: "Your Loan Officer Has 1 Bank. We Have 50+."
CTA
Apply Now
Angle & Strategy
Speed & simplicity — positions Bay Street as the opposite of the frustrating bank experience. Leads with the marketplace advantage (50+ lenders) and time-to-funding (24 hours). Best for cold prospecting.
Variant 2 — Problem / Pain Point
Primary Text
Tired of banks stringing you along for weeks — only to say no?
Bay Street Lending gives you access to 50+ lenders with one simple application. No wasted time, no bait-and-switch terms.
We present 2-3 real offers side by side so you pick what actually works for your business. SBA loans, working capital, equipment financing, lines of credit — we match you with the right fit.
Get funded in as fast as 24 hours.
Bay Street Lending gives you access to 50+ lenders with one simple application. No wasted time, no bait-and-switch terms.
We present 2-3 real offers side by side so you pick what actually works for your business. SBA loans, working capital, equipment financing, lines of credit — we match you with the right fit.
Get funded in as fast as 24 hours.
Headline (40 chars)
Done Waiting on Banks? Apply Once.
Description
2-3 real offers. Clear terms. You choose.
A/B Headline: "Banks Say No. Our 50+ Lenders Say Let's Talk."
A/B Headline: "One Application. Multiple Real Offers."
CTA
Get My Options
Angle & Strategy
Frustration-to-relief — calls out the painful bank experience that every SME owner has lived. Positions Bay Street as the fix. Works well for retargeting and warm audiences who have searched for loans before.
Variant 3 — SBA Loan Specialist (Stories 9:16)
Primary Text (Stories / Short Format)
SBA loans are the best deal in business lending. But most banks make the process painful.
Bay Street Lending pre-qualifies you with 50+ SBA lenders — so you get real terms fast, not months of paperwork.
Apply once. Get funded.
Bay Street Lending pre-qualifies you with 50+ SBA lenders — so you get real terms fast, not months of paperwork.
Apply once. Get funded.
Headline
SBA Loans Without the Bank Runaround
Description
Pre-qualify with 50+ lenders. One app.
A/B Headline: "SBA Loans: Pre-Qualify in Minutes"
CTA
Pre-Qualify Now
Angle & Strategy
SBA-specific — targets the high-intent "SBA loan" searchers ($9.54-$45.84 CPC on Google). Focuses on the SBA niche since Bay Street already has strong organic presence for SBA keywords. Great for Stories/Reels placement targeting business owners 30-55.
Targeting Recommendations:
- Audiences: Small business owners, Entrepreneurs, Business financing interests, SBA loan interests
- Age: 28-60 (core: 35-55)
- Location: United States (start broad, narrow to top-converting states)
- Campaign objective: Leads (form fill or website lead gen)
- Budget: Start $15-25/day for testing, scale winners
- Audiences: Small business owners, Entrepreneurs, Business financing interests, SBA loan interests
- Age: 28-60 (core: 35-55)
- Location: United States (start broad, narrow to top-converting states)
- Campaign objective: Leads (form fill or website lead gen)
- Budget: Start $15-25/day for testing, scale winners
